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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development, by Mike Weinberg
Download Ebook New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development, by Mike Weinberg
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Product details
Paperback: 240 pages
Publisher: AMACOM; 51482nd edition (September 4, 2012)
Language: English
ISBN-10: 9780814431771
ISBN-13: 978-0814431771
ASIN: 0814431771
Product Dimensions:
6 x 0.5 x 9.2 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
523 customer reviews
Amazon Best Sellers Rank:
#12,554 in Books (See Top 100 in Books)
BUY THIS BOOK NOW!!! I would give this book 10 stars if I could. After reading numerous sales books looking for a way to improve my skills, I came across New Sales. Simplified. I purchased and read 1/2 the book in one sitting - making notes and highlighting on almost every page. This truly is a treasure chest for any salesperson. The information is provided in a straightforward - dare I say simple - way but it makes so much sense and I can attest that it works.Looking at my prospect list and dream account list I tried some of the techniques offered by Mr. Weinberg. The first three dream accounts granted me appointments whereas I struggled for a year or more in some cases to get in front of them. Oftentimes as salespeople we know what we need to do but try to work around it by doing what we think makes sense or we give in to the pressure of deadlines and become more focused on ourselves than the person across from us. Mr. Weinberg brings the focus back to where it should be - the customer's needs and headaches. I used his suggestions for crafting my "sales story" as well as the words to use when on the phone and in person. The section on locking in the appointment is true gold and has paid off numerous times in just the last couple of weeks. Mr. Weinberg puts the information together in a way that I do not feel goofy or like I am reading from a script when speaking with my prospects. There are many formats provided that allow you to feel comfortable in the words you are saying.Do not pick up this book if you are looking for a way to make less phone calls. In fact, know that I am confident and comfortable on those initial prospect appointment setting phone calls I am making more than ever. And this from someone who used to dread picking up the phone because I struggled to differentiate myself from the others in the industry.If you are a salesperson, in management, or own a company that relies on the salespeople for generating income, purchase a copy or several to distribute. You truly will not regret it and your sales will be impacted. I can't say it enough...BUY THIS BOOK!
I work in business development at one of the largest technology companies in the world, and am an avid reader of anything written about sales (I constantly study sales experts like Hal Becker, Chet Holmes, Aaron Ross, Frank Bettger, Bill Stinnett, Bob Burg. Dale Carnegie, Art Sobczak, Jeffrey Gitomer, Mark Roberge, Jill Konrath, Brent Adamson, Grant Cardone, Brian Tracy, etc.).New Sales Simplified by Mike Weinberg is the best book I have ever read on acquiring new business . Mike's coaching on account selection, messaging, running a sales call, and sales psychology are second to none- and I am not exaggerating when I say that I carry this book around with me throughout my day, every day.With this book in hand, I have been able to become a top performing business development representative. I cannot stress enough that the gameplan Mike lays out in this book, if followed, almost guarantees exceptional sales performance. He takes the mystery out of prospecting in a way that very few sales books attempt to do. It is also worth mentioning the integrity and character that backbone Mike's methodology. His sales philosophy doesn't require any dishonesty or games, and learning this simple approach will make you wildly successful.Please take the time to read this book. It will be worth every minute.
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development" by Mike WeinbergThere is an unfortunate and costly myth alive and well in the marketing and sales world these days. It’s the notion that inbound marketing, content marketing, permission marketing, social media... are making the sales person irrelevant. Just provide great marketing content for your prospective customers, they’ll find you online and you’ll have more than enough leads to fill your pipeline, increase revenues and grow your business. But that’s a fantasy.Sure, you want to leverage your existing relationships and attract prospective customers with content marketing. But you also need to have a proactive outbound prospecting program focused on your best targets. Don’t believe me? The HubSpot marketing automation software firm is the granddaddy of inbound marketing. Their founders wrote the book on it. Really - it’s called “Inbound Marketing.†So then why do you suppose they have an active outbound sales effort in addition to all the great inbound marketing they do? It’s because it works. And Mike Weinberg’s book “New Sales. Simplified†is so good that HubSpot uses this book to train their salespeople and even recommends the book to their agency partners like me.In the book, Mike Weinberg explains explains the 16 reasons why salespeople fail at new business development. But he explains that there are just three essential components for establishing a successful new business development sales initiative.It’s so... simple!If you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. "New Sales. Simplified." is the answer.And, to listen to an interview with Mike Weinberg about "New Sales. Simplified," visit MarketingBookPodcast.com.
I read New Sales Simplified December 2017 and have been tasked with mentoring several of our colleagues regarding the importance of the content regardless of ones tenure in the industry and that we all have something to learn. I have been in sales for over 30 years, working in over 40 countries and 90% of the USA. The quality of author's work is excellent and I appreciate the content as we all have a tendency to forget the skills we learned over the years and create bad habits while forgetting what works e.g. calling C-level and working at a more senior level first. We elected as an organization to utilize your book as the blueprint for our Business Plans for 2018. Thank you, Ron
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